![]() Google Analytics makes that possible with the above report, but it offers other options for analysis. The rapid rise of mobile means it is becoming important for analysts to track the split between mobile and desktop users. The system reports may be the least used, while the mobile report has useful information about the screen resolution that aids in a mobile-friendly site design. The same information is available under Audience / Geo / Location report. The language report provides similar results. Sites with a local audience will find the ability to drill down to individual cities, while anyone with an international audience can drill down by country. Note that clicking on some of these reports will display numbers for sessions / visits instead of users / unique visitors. This section lies underneath the graphical report and numbers that dominate the top of the report. The bottom of the Analytics user report offers links to Demographics, System, Mobile and Language reports. Demographics, System, Mobile and Language Comparing the most recent month with the same month of the prior year is an useful way to measure growth or decline in audience. ![]() The concept of the repeat visitor is another reason to value visits / sessions more than the unique visitor / user number.Ī monthly view is best in comparison with the previous month and the same month of the prior year. If I come back tomorrow, I am still one unique visitor for the month and not two. If I visit a website today, I am one unique visitor. Unfortunately, that formula doesn’t work because of repeat visits by the same unique visitors. The most common periods are daily, weekly and monthly.īeginners will sometimes take a daily number and multiply it by 30 to predict a monthly number. Daily, Weekly and Monthly TipsĪnalytics software such as Google Analytics can slice and dice unique visitors for just about any time period. It is best to track it in combination with sessions / visits and page views. Just use it carefully, work to increase the total and understand its limitations. That said, the unique visitor number is an industry metric and does provide a useful way of tracking site audience. It still remains an important number and more accurate than the unique visitor number. It is not surprising that Google used to place more importance on visits than unique visitors. They may be treated as two unique visitors because of two sets of cookies. Someone manually clears their cookies.The computer will be counted as one unique visitor when in fact four people are using it. A family of four people can all use the same computer.He or she will be counted as two unique visitors via cookies but be only one person. A single person can use a computer at work and then at home.The use of cookies will matter to the final results quite a bit for some of the following reasons: Additionally, Google Analytics uses first-party cookies,” Google says on its developer site. Google Analytics sets or updates cookies only to collect data required for the reports. “Google Analytics uses cookies to define user sessions, as well as to provide a number of key features in the Google Analytics reports. The number is calculated by using browser cookies and other means. One possible reason is that the unique visitor number is not always what it appears to be. I have often thought that Google did so because it thinks visits are more important than unique visitors. Right below the Overview tab, click on Sessions to see its graph appear at the top of the page in place of the Visits graph. The user / unique visitor number is found below the graph in the list between Sessions (which used to be called Visits) and Page Views. It is the number of times a user or unique visitor comes to a site.įor example, if the site has 10,000 users and 20,000 sessions, it means that on average the users visited the site twice a month. Another imortant metric there is “sessions”, formerly known as visits. The graph at the top will show users / unique visitors over the last 30 days. In Analytics, click on Audience in the top left of the page and then on Overview. Tracking this number at least monthly is an industry standard for understanding if a site’s audience is increasing, decreasing or staying even. The new “user” definition is: “Users that have had at least one session within the selected date range. The official Google Analytics definition of this Web metric was: “Unique Visitors is the number of unduplicated (counted only once) visitors to your website over the course of a specified time period.” Unique visitors in Google Analytics, also known as “Users”, is an invaluable tool for measuring, tracking and understanding a site’s audience.
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